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Welcome to Jam Cafe

Located in the heart of Victoria, BC, Jam Cafe is a beloved brunch destination known for its generous portions and vibrant flavors. Diners rave about the mouthwatering Cinnamon Bun pancakes and the iconic French toast options, including the Cracker Jack French Toast and Fried Chicken French Toast. The cozy atmosphere invites guests to savor each dish, while friendly service adds to the experience. Regulars warn of the busy lines, but the wait is well worth it for a hearty breakfast that promises to delight the palate. Jam Cafe truly stands as a king of brunch, making it a must-visit for brunch enthusiasts.

Jam Cafe: Reviews & Ratings

Ming
Ming

One of our favourite brunch spots, highly recommend this place, try the French toast and/or the eggs Benedict, also be prepared to line up as it's always very busy

Kaylee
Kaylee

I love Jam Cafe! My favourite place for Brunch! The Cinnamon Bun pancakes are so good and huge! The French Toast Sticks were so fluffy and soft. Charlie Bowl was delicious as well. Super good and I wish I could have them every day!

MK
MK

Had a wonderful experience at Jam Cafe in Victoria! The breakfast was absolutely amazing, generous serving sizes, packed with flavor, and beautifully presented. The coffee was excellent too, rich and satisfying. Cozy atmosphere with friendly service. A perfect spot to kickstart your day, highly recommended!

Donovan Linge
Donovan Linge

Good luck finding a better brunch spot. Jam is the king of brunch, always delicious and perfect. Only problem is waiting in line! Love it here and always have.

Cris and Kaye Tagamolila
Cris and Kaye Tagamolila

Come on a very empty stomach. It will be very hard to pick just one dish! We ordered the Cracker Jack French Toast and the Fried Chicken French Toast with a side of crispy pork belly! Skip the coffee, look for Habitat Coffee nearby instead for your cup of java.

David MacLaren
David MacLaren

After an amazing day and night at the Victoria Whisky Festival, my wife and I got up Sunday morning and wanted to experience the local Sunday breakfast vibe and Jam Cafe came highly recommended as the place to go. We arrived at around 10 AM and there was a decent line but it turned out we only had to wait a few minutes as there was only two of us and everyone in front of us were part of bigger groups. We were seated at a table for two but the bar looked great as well. We both agreed that next time we’d easily sit there if no tables are available. Honestly, we didn’t see anywhere where we wouldn’t have wanted to sit. The vibe is super relax and comfortable. No one’s in a rush, everyone’s simply enjoying the great food, company and environment. I do want to single out the music, 80s rock, it was fantastic. Although we’re both in our 50s and found ourselves tapping to the music throughout our entire breakfast, it looked as if everyone else - from young to old - had the same feel good vibes. The service is excellent. They are busy but at no time did we feel a lack of service or attention. The food, well, you’ll just have to try it yourself. Suffice to say, we’re coming back again the next time we’re in Victoria. We also just found out that there’s a new location that just opened up on Lonsdale in North Vancouver. It’s already on our list to go to!

AlexinCalgary C
AlexinCalgary C

Great place for brunch. Waiting for less than 10 minutes and had our food served within 10 minutes. Delicious and great value, lots of menu options. Coffee was excellent.

Soriano Bros
Soriano Bros

Amazing food and vibe. We had the Huevos rancheros and Nashville hot chicken Benedict. Extremely tasty and good portion. Highly recommended!

Location

  • Jam Cafe
    542 Herald St, Victoria, BC V8W 1S5, Canada Hotline: +1 778-440-4489

Welcome to Jam Cafe, where mornings come alive with flavor and friendly faces. Nestled in the heart of Victoria, British Columbia at 542 Herald St, this brunch haven has garnered a loyal following, and it's not hard to see why. The cafe radiates a cozy, inviting atmosphere that makes it the perfect spot to kickstart your day.

The moment you step inside, you’re greeted by the rich aroma of freshly brewed coffee and the enticing scent of sizzling breakfast delights. Customers rave about the generous portion sizes and the artful presentation of each dish. One standout, as many patrons suggest, is the French Toast, renowned for its fluffy texture and satisfying flavor. “Cracker Jack French Toast” and “Fried Chicken French Toast” are just a couple of the adventurous options that showcase the cafe's creative twist on classic brunch fare.

Hungry for something indulgent? Do not miss the Cinnamon Bun pancakes, a sweet delight that is both colossal in size and taste. Reviews praise the Charlie Bowl, a dish bursting with rich flavors, proving that Jam Cafe excels in crafting satisfying brunch options that leave you eager for more. Customers like Ming and Kaylee can't help but recommend their favorites, encouraging newcomers to come with an empty stomach, as the decision-making process can be quite challenging!

For coffee lovers, Jam Cafe’s offerings do not disappoint. The rich and satisfying brews complement the menu impeccably, making for a truly delightful brunch experience. As MK highlights, it’s the combination of “packed with flavor” dishes and excellent service that creates an unforgettable experience. Expect a bit of a wait, as this beloved brunch spot often sees lines out the door. Patrons like Donovan Linge continuously sing its praises as the king of brunch – and from the looks of it, they might just be right.

In summary, Jam Cafe is not just another brunch spot; it’s a beloved institution that promises great food and good vibes in every bite. Whether you're a local or just visiting, make sure to add this culinary gem to your list of must-visit eateries. Just remember to bring your appetite and perhaps a little patience while you wait for a taste of what many call the best brunch in town!